60-Minute B2B Growth Clarity Session

Your LinkedIn should be generating B2B leads.In 60 minutes, you'll know exactly why it isn't - and what to fix.

One hour. One problem. The exact fix your pipeline needs.

Pick your challenge →
Pick Your Session
What's your biggest challenge right now?

Each session is built around one specific problem. Pick the one that feels most urgent — and the full 60 minutes goes to solving it.

⚡ Every session is a working session. You don't leave with homework or a slide deck of advice. You leave with the actual output — built with you in the room, ready to use the moment the call ends.
Getting your targeting right
🎯
Session 1 — ICP Definition & Cohort Mapping
You leave with your ICP fully defined and your buyer cohorts mapped — built in the session, ready to drive every message, outreach list, and piece of content from day one.
What is this & why it matters →
What's in this session ↓
Is this you?
  • I'm not sure what an ICP actually is — or why getting it precisely right (not just broadly right) is supposed to change everything.
  • I keep hearing "define your ICP" — but nobody has explained what that actually means in practice, or why it changes everything downstream.
  • I know broadly who I serve. But I'm not sure how to narrow it down to a specific, targetable segment without feeling like I'm leaving money on the table.
  • I treat all my potential clients the same. But I sense they have very different needs, problems, and reasons to buy — and I don't know how to account for that.
  • Who exactly is my ICP? I've changed my answer multiple times this year — and I'm still not confident.
  • I know my broad market. But I don't know which specific functions, departments, and titles to target inside each company.
  • I'm targeting everyone loosely and closing almost no one specifically.
  • Which industries and segments should I prioritise first? I don't know how to phase my targeting as I grow.
You'll walk away with
  • Your niche and industry segment/s decided — not a guess, a clear choice with the reasoning behind it
  • A fully built ICP across every dimension: company type, size, industry, geography, revenue range
  • The exact functions, departments, seniority levels, and titles to target inside each account
  • Your ICP Cohorts mapped — each segment defined by its own unique challenge, pain point, and buying trigger, so your messaging, content, and outreach can speak to each one differently
Book This Session →
📌
Session 2 — Offer Design & Positioning
You leave with your positioning diagnosed, your offer reframed in your buyer's language, and a differentiation direction ready to use — built in the session, not sent as homework after.
What is this & why it matters →
What's in this session ↓
Is this you?
  • I know my USP. I have real expertise and credibility — but none of it is coming across in my positioning.
  • I don't know what makes me different. My offer sounds the same as everyone else's.
  • Why would a busy VP respond to me when 50 agencies are saying the same thing?
  • I describe my offer in terms of what I do — not the problem it solves or the transformation it delivers.
  • I know my clients get great results. But I can't articulate in one sentence why someone should choose me over a competitor.
  • I talk about services and deliverables. My buyer is thinking about their problem and their outcome. I don't know how to bridge that gap.
You'll walk away with
  • A diagnosis of exactly why your current positioning isn't landing — the specific gap between how you describe your offer and what your buyer is actually buying
  • Your offer articulated in buyer language — the problem you solve described in your ICP's words, not yours
  • Your cost of inaction defined — what it's actually costing your buyer to stay where they are, and why that's your most powerful selling point
  • Your differentiation unlocked — what genuinely separates you from every other agency or consultant saying the same thing
  • A positioning direction that speaks directly to your ICP's problem — not your methodology, not your service list
  • Your offer reframed around outcomes and transformation — the foundation for every profile section, message, and piece of content you create from here
⚠️
Best done after Session 1. Your positioning is built directly on your ICP — without a defined ICP, the direction we land on may need to be revisited once your ICP is clear.
✅ Start with Session 1 first (Recommended) ↑
— OR —
I have my ICP sorted — book Session 2 directly →

If you choose this path, you'll be asked to confirm your ICP as part of the pre-session questionnaire — so Shilpi has everything she needs to prepare.

Your LinkedIn presence
💼
Session 3 — LinkedIn Profile Positioning
Most profiles look professional and do nothing. This session rebuilds yours as a conversion asset — every section repositioned to establish your authority in the market and turn the right visitors into conversations.
What is this & why it matters →
What's in this session ↓
Is this you?
  • My LinkedIn profile looks "professional" — but it's generating zero conversations.
  • Buyers land on my profile and don't reach out. I have no idea why.
  • My headline still says my job title. I know that's wrong — I just don't know what to replace it with.
  • My banner is either blank or a generic stock image. I have no idea what it should communicate.
  • My Featured section is empty — or I've pinned random posts that aren't relevant to my buyers.
  • My About section reads like a company bio. It doesn't speak to the buyer's problem at all.
You'll walk away with
  • Your headline, decided in the room — not a shortlist, not homework: we work through multiple angles live, challenge each one against your ICP and positioning, and close on the one that's right for you
  • Your full About / Summary section drafted live — not a brief, not direction, actual copy you can paste in today
  • Your Banner fully worked out — we figure out what it needs to say and why before a single word is written, so you leave with a decided direction you can hand to a designer or build yourself
  • Your Featured section mapped — what to pin, in what order, with the reasoning behind each placement
  • Section-by-section direction across Experience, Skills, and Creator mode — so every part of your profile works as a lead-gen asset, not just a résumé
⚠️
Best done after Sessions 1 & 2. Your LinkedIn profile is only as strong as the ICP and positioning underneath it. Writing profile copy before those are defined means writing copy we'll likely need to rewrite again.
✅ Start with Session 1 & 2 first (Recommended) ↑
— OR —
I already have my ICP & positioning — book Session 3 directly →

If you choose this path, you'll be asked to define your ICP and positioning in full as part of the pre-session questionnaire — so Shilpi has everything needed to prepare.

📝
Session 4 — Content That Converts
You've likely posted. Some things worked, most didn't — and you couldn't always tell why. You leave with your content strategy built, real posts written in the session, and an AI production system that keeps working for as long as you're in business.
What is this & why it matters →
What's in this session ↓
Is this you?
  • I post content. I get some likes. I've had zero sales conversations come from it.
  • My posts get engagement from other founders and agency folks — not from my actual buyers.
  • I tried posting consistently for 3 months. Nothing happened. I stopped.
  • I've been told to "just post content" — but I have no idea what to post, how often, or for what purpose.
  • Everything I post is top-of-funnel awareness. There's no conversion logic underneath it.
  • I've started using AI to write posts — it's faster, but it feels hollow and I know it's not working.
  • My content and my outreach are two completely separate things. They don't connect at all.
You'll walk away with
  • A Content Audit — what's currently working, what's falling flat, and what's completely missing from your strategy
  • Your Content Pillar Map — the 3–5 strategic themes you need to own on LinkedIn to consistently attract and convert your exact buyer
  • A 30-Topic TTRRPPF Strategy Sheet — every topic ranked, mapped to a content pillar, a purpose (TOFU / MOFU / BOFU), and a format — ready to build from
  • The right content mix for your stage — exactly how to balance trust-builders, authority posts, proof points, and conversion CTAs each month
  • A content-to-outreach connection plan — so every post actively warms up your outbound prospect list before you DM them
  • Your AI content production system — the exact structure, custom instructions, and prompting workflow so you can produce on-brand, ICP-targeted posts in a fraction of the time, without sounding like every other AI-generated feed
  • Your tools stack decided — which platforms, schedulers, and AI tools to use, how to configure them for your content strategy, and how to fit them into a weekly rhythm you'll actually sustain
⚠️
Best done after Sessions 1, 2 & 3. Content strategy is built on your ICP, positioning, and LinkedIn profile. Without those in place, there's a ceiling on how effective your content can be — your posts send people to your profile, and your profile has to convert.
✅ Start with Sessions 1, 2 & 3 first (Recommended) ↑
— OR —
I have my ICP, positioning & profile sorted — book Session 4 directly →

If you choose this path, you'll be asked to define your ICP and positioning as part of the pre-session questionnaire — so Shilpi has everything she needs to prepare.

Your outreach, messaging & DMs
🗂️
Session 5 — Account & Contact List Building
Most outreach fails at the list, not the message. You leave with your target account universe locked, your ICP contacts identified inside it, and your search strategy decided — so every DM starts in the right inbox.
What is this & why it matters →
What's in this session ↓
Can't get Sales Nav or Apollo to give you the right results?
Is this you?
  • I don't have a real target account list. My team is just reaching out to random companies.
  • I know my ICP. But I don't know how to build a structured list of the right accounts — and the right people inside them.
  • I have an account list — but it's not enriched, scored, or prioritised. I have no idea which accounts to go after first.
  • I can find companies. But I don't know how to identify the right person inside each account — the right title, function, and seniority level.
  • My contact list isn't segmented. Everyone gets the same outreach — even though they're completely different buyers.
  • I don't know which tool to use — Sales Nav, Apollo, Clay. Everyone says something different.
You'll walk away with
  • An Account Search Strategy — the exact Sales Navigator / Apollo filters and criteria to find your highest-fit target accounts
  • A Prioritised ABM Account List — enriched with intent signals and scored so you know exactly which accounts to go after first, and in what order
  • Your full ICP Contact Universe — the right function, seniority, and title combinations mapped per account and per ICP cohort
  • ICP Cohort segmentation — your contact list divided into distinct cohorts, each with a different buyer profile and outreach angle
  • A decision on what's actually required — enrichment, intent signals, scraping, or none of it — so every unnecessary step is cut and you get to a targeted, high-fit list as fast as possible
Book This Session →
⚙️
Session 6 — Outreach Architecture / Tools Stack Builder
Your outreach stack — Enrichment, Scraping, Research Personalisation, Intent Signals, Message Creation, Message Sending, Campaign Building, Sequencing — determines what's possible before a single message goes out. You leave with the right tools decided for your budget and stage, not the most 'popular' ones.
What is this & why it matters →
What's in this session ↓
🛠️ See the Stack Builder ↓
Is this you?
  • Apollo, Sales Navigator, LinkedIn Premium, Expandi, Waalaxy — everyone recommends something different. And now there are AI SDRs and agents too. Which one actually fits my setup, my budget, and my ICP?
  • My team is sending outreach but there's no system behind it — just manual activity with no structure.
  • I've bought multiple tools but nothing connects. My CRM, my list, and my sequences all live in different places.
  • I have activity. I have no pipeline. Something in my setup is broken but I can't tell what.
  • I'm not sure my LinkedIn account is configured correctly — limits, safety settings, and sending volumes are a mystery to me.
You'll walk away with
  • Clarity on what your outreach tool decision actually controls — some tools have enrichment, scraping, research, and message generation built in; others need all of that sourced separately. You'll understand the full picture before choosing
  • Your stack decided based on your specific constraints — budget, team size, technical capability, time available, and where you're taking this in the next 6 months
  • Every redundant tool eliminated — no paying for overlap, no missing a critical capability, no tools that don't talk to each other
  • Your outreach architecture mapped — how your list, enrichment layer, sequences, and CRM connect into one system that actually runs
  • LinkedIn account safety protocols — limits, warm-up settings, and sending volumes so you scale without damaging the account
  • A sequenced build plan — what to configure first so you're not setting up five tools in parallel and never actually launching
Let's build your smartest, most optimal tool stack — lean setup, maximum results, minimum wasted spend
≡
Outreach Stack Builder
Walk through each slot — compare options and costs, then lock in the right tools for you
STEP / FIELDYOUR LOCKED STACK
Account List Building ✓ Account Enrichment / Intent Signals
Scrapingfrom $0/mo
Account Enrichment / Intent Signalsfrom $29/mo
ICP / Contacts List Building ✓ Contact Data Enrichment
ICP Scrapingfrom $0/mo
Contact Data Enrichmentfrom $20/mo
Research for Personalisation
AI Research Agentsfrom $20/mo
Automated Research Workflowsfrom $40/mo
Outreach / Automation
LinkedIn Automation (HeyReach, Expandi, Waalaxy & more)from $59/mo
AI-Powered SDRs — Various optionsfrom $199/mo
Running Tool Cost
$49 USD / mo
4 steps configured
Every tool option is evaluated together — costs, capabilities, and fit for your specific setup
Book This Session →
✉️
Session 7 — AI Powered, Human Led, Signal-Driven Hyperpersonalization Messaging/Outreach Engine
You leave with a signal-driven messaging system built for your exact ICP, industry, and offer — grounded in a real audit of why your current messages aren't converting, not a generic script you could have Googled.
What's in this session ↓
Is this you?
  • I sent 200+ connection requests. Got a handful of replies. None converted.
  • I start conversations. They die after one reply. I don't know what I'm doing wrong.
  • I've tried different message angles. None of them work. I don't know if it's the hook, the positioning, or the ask.
  • My messaging sounds like everyone else's on LinkedIn. I know it — I just don't know how to fix it.
  • I follow up once and feel like I'm being annoying — so I just stop. I have no follow-up strategy at all.
  • I don't know when to ask for a call, how many touchpoints to send, or when to walk away from a prospect.
You'll walk away with
  • A Messaging Audit — exactly why your current messages aren't converting: wrong hook, wrong ICP framing, wrong ask, wrong timing — diagnosed specifically, not generically
  • Your messaging logic and psychology — the principles behind what makes your specific buyer respond, built around your ICP, industry, and offer — not templates that could apply to any business on LinkedIn
  • A custom message architecture — hook, value statement, and call to action designed for your exact buyer profile and outreach tool, ready to deploy
  • An AI-powered, signal-driven personalisation system — how to use intent signals, LinkedIn activity, and company triggers so every message feels like you spent 20 minutes researching that prospect — without spending 20 minutes
  • Clarity on your message creation options — what's possible with your specific outreach tool, where an AI layer adds leverage, and how to configure it for your ICP and industry
  • A follow-up strategy — how many touchpoints, what angle each one takes, and when to stop
  • A test-and-iterate plan — what to change first, what to watch, and how to know when it's actually working
Book & Pay →
The Process
How it works

Simple, focused, and designed to give you immediate clarity.

1

Pick your challenge

Click the card above that matches your most urgent problem.

2

Complete your payment

Secure your session via Razorpay — UPI, cards, and net banking accepted.

3

Fill your intake form

You land there automatically right after payment. Takes about 15 minutes — Shilpi reads it before the call so the session starts focused from minute one.

4

Book your slot

At the end of your intake form, you’ll pick a time that works for you.

5

Walk away with clarity

A clear, specific action plan — not generic advice. Ready to implement.

What You Get
Walk away with a plan, not just a conversation

Every session ends with clear next steps you can implement immediately.

Absolute Clarity

No more second-guessing. You'll know exactly what to fix and why it's been blocking you.

Specific Action Steps

A prioritised list of what to do in the next 7–14 days — tailored to your business.

Expert Frameworks

Proven frameworks applied directly to your situation, not generic theory.

Honest Assessment

Shilpi will tell you what's actually holding you back — even if it's uncomfortable.

A Path Forward

If a deeper engagement makes sense, your session fee is credited toward the 90-Day LinkedIn Sales Growth OS.

About Shilpi Goel

Shilpi Goel is the founder of LeadsTheWay — a B2B growth advisory that helps founders, consultants, and sales leaders build systematic, LinkedIn-driven pipelines. She works with B2B businesses across India to sharpen their positioning, messaging, and outreach — and turn LinkedIn into a consistent, predictable source of qualified leads.


Before building LeadsTheWay, Shilpi spent years in B2B sales and growth roles — which means she understands both the strategy and the day-to-day reality of selling. She doesn't teach from frameworks alone. She works from what actually converts.


Her 90-Day LinkedIn Sales Growth OS is her full-service engagement. The Clarity Session is how she starts — one focused hour to diagnose the real problem and give you a concrete plan to solve it.

B2B LinkedIn Strategy Outreach & Messaging Positioning & ICP Founder-Led Sales Content for Lead Generation

Stop guessing. Start getting leads.

Pick your specific challenge. One session. A concrete plan you can implement this week.

Pick your challenge →

Cancellation & Refund Policy: Sessions are non-refundable once booked. Reschedules are accepted with at least 24 hours' notice — just email shilpi.goel@leadstheway.in. All prices are shown in USD and INR. Payment is processed securely via Razorpay.