Lets Talk

B2B Founders:

Are you Tired of Dry Pipelines
and Leads That Never Convert?

  • You don’t need more names in a spreadsheet.
  • You need booked calls with decision-makers who are ready to buy.
  • No more chasing
  • No more burnout
  • No more cold, unqualified leads
  • Just warm, ready-to-close conversations with your ideal clients
  • Just results in under 3 months.
Start Generating Sales-Qualified Leads Today

The Harsh Reality Most B2B Founders & Sales Heads Live Every Day

Let’s be honest. Lead gen today? It’s a warzone. And if you're a B2B founder or sales head… you're right in the thick of it.

You’ve built something amazing — a product or service that delivers, a team that’s ready.
But your pipeline? Quiet. Stressful. Inconsistent.

Here’s what you’re probably dealing with:

  • You wake up with a dry pipeline and empty calendar and go to bed wondering where the next deal is coming from.
  • LinkedIn feels like shouting into the void — likes but no leads, never mind meetings.
  • You’ve hired agencies that promised leads and delivered lists.
    No one replies.
  • Lack of Bandwidth and Burnout is real.
    You’re wearing too many hats, juggling too much, and lead gen always falls through the cracks.
  • You’re tired of referrals and word-of-mouth being your main acquisition channels.
  • Your sales team is chasing cold, unqualified prospects who were never a fit to begin with.
  • You spend more time prospecting than closing—and that’s not why you built this business and became a founder.
  • You’ve tried ads, webinars, SEO, cold emails—but nothing brings in consistent, qualified leads and real conversations.
    Inconsistent Leads leave you stressed at month end.

Worst of all? You know your offer works. But the right people just aren’t seeing it.

That’s why LeadsTheWay exists.

To turn LinkedIn into a predictable, scalable revenue channel that delivers booked calls with your ideal customers — consistently.
  • No more guessing.
  • No more ghosted DMs
  • No more pipeline anxiety.
  • No Google Sheets with cold contacts
  • Just Sales-qualified meetings that drive real growth
  • A predictable, done-for-you lead gen engine that works.
Build my Lead Gen Engine

The Expert Behind Your Future Sales Success
Shilpi Goel

B2B Leads Magnet Engineer | Sales Closer | Revenue Generator

Over 15 years in the trenches of B2B sales.

From High-stakes Real Estate to Complex Exports Markets, From Tech startups to Recruitment firms, From Influencer marketing to the gritty Indian FMCG landscape,--I've done the cold pitching (Emails, Calls, LinkedIn , In-Person Meetings), closed multi-crore deals, and built sales machines and revenue engines from scratch.

Now, I’ve bottled all of that into one ruthless, high performing, results-driven B2B lead generation engine—LeadsTheWay.

  • We’re not only a B2B marketing agency.
  • We’re not just a content team
  • We’re not here to only build personal brands by writing some thought leadership content
  • We’re not only copywriters.
  • We’re not only ghostwriters.
✫ We’re the rare breed that’s all of this and SALES EXPERT. ✫
 Yes, content, branding, copy, outreach—they’re all important. But they’re just tools. On their own, they’re incomplete.
✫ We connect the dots. We use all of this to do one thing and do it well—GET YOU LEADS. ✫
  • We are a B2B lead generation powerhouse.
  • We don’t only guide you
  • We don’t only train you.
  • We do it for you.

WHAT WE DO

Our Proven Lead Gen System for B2B Growth

We build and execute a Done-for-you LinkedIn Lead Generation Strategy that combines Organic Content, Laser-Targeted outreach, and Sales intelligence to GET you consistent, qualified leads.

We build and execute a Done-for-you LinkedIn Lead Generation Strategy that combines Organic Content, Laser-Targeted outreach, and Sales intelligence to GET you consistent, qualified leads.

Done-for-You LinkedIn Lead Gen Strategy

Full LinkedIn Profile Optimization
  • Your profile becomes a
    magnetic funnel.
Authority Content Creation
  • Posts that build trust, establish credibility,
    and drive inbound messages, leading to meaningful profile visits and conversations
Lead List Building
  • Not just names.
    ICP-validated buyers.
Hyper-targeted Outreach
  • Handpicked decision-makers.
    Personalized DMs that get replies not ignored.
    Zero spam
Sales Strategy & Qualification
  • Conversations → Booked Calls → Closed Deals
  • No funnels.
  • No paid ads.
  • No gimmicks.
Just high-intent meetings with the people who matter.
Real Conversations → Real Conversions.
Transform My LinkedIn into a Lead-Generating Machine

Our Proven Process for Lead Generation

Step 1: Identify Your ICP (Ideal Customer Profile)
You can’t help everyone — and you shouldn’t try. We help you zoom in on ONE narrow ICPyou’re best equipped to serve.
  • Who needs you most?
  • Who’ll actually pay for results?
  • Who do you want to work with?

    • Clarity here = magnetic content + laser-focused outreach.

    No more random connections. We build a hyper-relevant lead list that’s 100% aligned with your ICP.

    We don’t build just a list. We build your future sales calendar — one call at a time

    • Account list targeting (we find the right companies)
    • Lead scraping (decision-makers only)
    • List cleaning + segmentation (no junk, no spam)

    You’ll know exactly who to talk to — and why they’ll care.

    Even the best outreach and content can fall flat without a clear, compelling offer.
     We help you craft or refine your Core Offer that your ideal clients can’t ignore:

    • What are you solving and why now?
    • What’s the transformation you’re promising?
    • Why should they choose YOU over anyone else?
       We ensure your offer speaks directly to pain-points and drives action—fast.

    We write content that earns replies and books calls — not just likes

    There’s a sea of fluff content on LinkedIn.
     Everyone’s posting. Few are generating real leads.
     Most personal branding agencies and Ghostrwriters? They write for applause.
     We write for action.

    At LeadsTheWay, we don’t just create “authority content”—

    NOT JUST : 

    • Thought leadership posts that build trust
    • Authority content that attracts your ideal client
    • Stories, frameworks, and proof that sell without sounding salesy


     We craft a ToFu–MoFu–BoFu content mix that hits your audience right where it hurts:

    • Their problems
    • Their pains
    • Their pressing questions
    • Their decision-stage doubts

    This isn’t about looking smart or building a pretty feed.
     It’s about building a pipeline.

    What we write:

    • Content that positions you as the problem-solver your audience has been searching for
    • Stories and proof that break resistance and spark conversations
    • Frameworks and insights that show your method and mindset
    • Posts that move cold strangers toward booking a call

    We write with purpose. With edge. With clarity.
     So when your ideal prospect reads your post, they don’t just scroll past.
     They DM you. Comment. Click. Book a call.

    No fluff. No ego-stroking.
     Just content that converts.

    ‘Outreach that feels human. Conversations that convert to booked meetings.’

    Once your profile and content are working for you, we kickstart outreach.

    We don’t spray and pray.
    We engineer every outreach touchpoint to feel personal, relevant, and timely—because that’s what gets replies.

    Once your LinkedIn profile is optimized and your content starts building credibility, we plug in our Outreach Engine to turn that traction into actual conversations.

    What we do:

    • Done-for-you LinkedIn DM campaigns that are real and human—not like a robot with a pitch deck

    • Daily connection requests that match your ICP, sent with intention (not spam)

    • Follow-up sequences that add value, not annoyance

    • Bonus: Cold email campaigns to double your chances of booking meetings

    We monitor your LinkedIn inbox like it’s your CRM.
    We tee up warm, high-intent conversations with decision-makers who already know who you are and why you matter.

    You’ll get warm replies from people already primed to work with you.

     

    You don’t chase.
    You don’t guess.
     You simply open LinkedIn and see people ready to talk business.

    More conversations = More Booked Calls/Meetings = More revenue. 

    That’s the game we help you win.

    We guide you through booking and closing:

    • Discovery calls that qualify leads fast
    • Sales calls that convert without being pushy
    • Support through DMs or emails if you get stuck

    Your calendar fills. Your confidence spikes. Your revenue grows.

    Start Filling Your Calendar with Qualified Leads – Schedule a Call

    WHY B2B ADS ONLY DON’T CUT IT ANYMORE

    Running ads to B2B buyers is like selling ice to Antarctica—too cold, too expensive, and mostly ignored.

    Long sales cycles, high-ticket products, trust-based deals—LinkedIn is where the real action is.

    While everyone is out there wasting ad budgets and “hoping,” We’re already closing.

    WHY LeadsTheWay IS DIFFERENT

    The LeadsTheWay Advantage!
    Because we’re not marketers pretending to understand sales.
    We’re salespeople who mastered LinkedIn .
    While others offer ‘playbooks’ or pitch ‘helping you get leads,’ We engineer a system that books real calls with real buyers.
    • Built by a closer, not a copy-paster
    • Run by salespeople who know LinkedIn inside out
    • Strategy, messaging, and execution under one roof
    • Every touchpoint designed to land meetings, not impressions
    Most agencies build content.
    We build conversations that lead to revenue.
    We’ve found the sweet spot between B2B marketing & B2B sales.
    ✫ Almost no other agency does both—and certainly not like we do. ✫
    • We’re closers who build pipelines.
    • We’re marketers who speak revenue.
    • We don’t hype. We don’t hope.
    • We GET you leads.

    Why Clients Trust Us

    We sit at a rare intersection—where B2B marketing meets real B2B sales.
    • Most agencies write content. Few know how to convert.
    • Most consultants and coaches advise. We execute.
    • Most systems stop at impressions. Ours deliver conversations. .

    We Combine:

    • ICP definition + Offer refinement
    • LinkedIn profile + Authority and credibility positioning
    • Lead list building + Qualification
    • Humanized DM & Cold email outreach
    • Daily execution + Inbox monitoring
    • Revenue-focused sales enablement
    No vanity metrics. No fluff.
    Just pipeline, booked calls, and closed deals.
    I Want Sales-Qualified Meetings

    Claims to Closures: Real Results. Real Revenue

    Our work and Wins I We don’t just claim. We do.

    Recruitment Agency
    • Scaled from ₹10L/month to ₹1CR/month over 4 years through a sustainable stream of sales-qualified decision-maker leads.
    Influencer Marketing Agency
    • Scaled from ₹15L/month to ₹45L/month in just 10 months as the result of a carefully engineered outreach + positioning system that landed consistent high-ticket brand retainers.
     Industrial Manufacturer
    • Built an International sales/Export vertical from scratch. Within one year, drove over ₹60CR (~$7M) in export revenue across the Middle East, Africa, and South Asia—with zero ad spend and no prior presence in those markets.
    Marketing Agency
    • Entered the US market using our Go-To-Market playbook—now doing ₹3CR+ (~$360K+) in annual recurring revenue.
    Real Estate Transaction
    • Currently facilitating a ₹35CR (~$4.2M) land deal that started with a single connection request on LinkedIn . Proof that when the right message meets the right network, serious business happens.
    FMCG D2C Brand
    • Started conversations with key buyers via LinkedIn that led to high-value B2B partnerships. Successfully rolled out the brand across Quick Commerce, Ecommerce and Modern Trade through strategic meetings, negotiations, and execution—owning a ₹8CR+ monthly P&L across the three channels.

    WHO WE WORK BEST WITH

    If you’re a:
    • B2B founder or Business Owner tired of chasing and burning budgets on ads
    • Consultant or coach stuck with inconsistent leads
    • Agency founder who knows you need better clients, not more chaos
    • …then it’s time you stop posting aimlessly and spamming DMs on LinkedIn .
    • Let us GET you the pipeline you deserve.
    • You do what you do best.
    • We’ll keep your calendar full.

    YOUR STRATEGY. BUILT BY A CLOSER.

    I’m not just the founder. I’m the strategist. The builder. The closer.
    Having built revenue pipelines across 6+ industries, I know what triggers move B2B buyers from awareness to action.
    You get:
    • Sales strategy + Storytelling
    • Engagement + Intent-building
    • Outbound + Inbound harmony
    • Daily execution + Consistent follow-ups
    • Results and Leads.
    That’s what it takes to close.
    That’s what we bring.

    LIMITED SPOTS. PURELY DONE-FOR-YOU.

    We’re a boutique by choice.
    Because real work needs real time.
    That’s why we take very limited clients each quarter.

    • Book a strategy call.
    • Let’s explore if we’re a good fit.
    • If not, you’ll still walk away with your free LinkedIn audit + ICP map.
    Book a strategy call.

    Client Love

    “Shilpi is a lead generator and deal-closer wrapped in a marketer’s body. Shilpi doesn’t play. She performs. Helped us scale tremendously by way of getting us consistent leads. Her strategies and systems for outreach and follow-ups are foolproof and battle-tested and work wonders. With her, you don't fall short of leads and can sleep peacefully at night since revenue flow becomes consistent.”
    Bhawna Sethi,
    Bhawna Sethi, Founder, Let’s Influence
    “From no international presence — in fact, almost no online presence — to ₹55 CR export revenue in 1 year: LeadsTheWay built it for us from the ground up and helped us enter the Bangladesh and Middle East paper markets, even while the world was reeling under Covid pressures. Till then, I had no idea LinkedIn could be so powerful as a B2B sales channel.”
    Mohit Gupta,
    Mohit Gupta, Managing Director - Ashoka Rolls & Ashoka Pulp & Paper.
    “ I've watched Shilpi work up close for years. She gets B2B lead gen and sales like few others do — not just the theory, but the grind, the nuance, the stuff that actually moves revenue. In a world of noise and fluff, she brings precision. If you're a founder trying to stop the chaos and actually build a predictable sales machine, you don't need another playbook - you need Shilpi. "
    Krishna Kumar,
    Krishna Kumar,Founder – GreenPepper
    "Few people understand the complexity of enterprise and international B2B lead generation like Shilpi does. I’ve seen her cut through the usual noise and bring absolute clarity to what actually works — whether it's breaking into new global markets or landing serious conversations with the right decision-makers. If you're a founder looking to scale strategically, Shilpi is the partner you want in your corner.”
    Nishka Sinha,
    Nishka Sinha,Co-founder - Dresma
    "Shilpi has that rare ability to make even the toughest markets move. She helped us crack B2B outreach to a highly traditional audience — school owners, principals, and directors — where cold LinkedIn and email outreach typically hits a wall. With sharp messaging and consistent systems, she made it work. If she can do it for the education industry, I genuinely believe she can do it for any industry.”
    Amol Patil,
    Amol Patil,Co-Founder – Let’s Unbound
    “Shilpi helped us go from starting up and struggling to gain hold of any niche/industry to start onboarding 1–2 clients a month to consistently closing 8–10 high-ticket accounts from various industries. Her commitment to her work, combined with her persistence to get the leads is a game changer for businesses looking to scale up.”
    Ravi Wadhwa,Founder-Talentiser
    • We don’t just help.
    • We don’t just show.
    • We don’t teach.

    We GET you Sales Qualified Meetings.

    • On LinkedIn
    • Using a battle-tested system.
    • Built by a closeru
    • Done-For-You
    • Executed For You
    Want a calendar full of meetings with decision-makers?
    Want results, not theory?
    Ready for Real Results? Book Your Strategy Call Today

    Get In Touch

    Email: shilpi.goel@leadstheway.in
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